Videos are more engaging.
The attention value of a video is significantly higher than that of a still image. The answer lies in the way our brains process information.
Videos engage multiple senses and are more memorable. Viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it in text.
Video creates an emotional connection, and storytelling through video works best for creating brand loyalty and trust.
Video content in general is shared more on social media than any other type of content.
In Databox’s survey, almost 60% of the marketers said video gives them more engagement.
Video makes us stop scrolling, unlike photos. That’s why social media platforms push video content too - they want to keep users on the platform.
Why Do Marketers Prefer Video?
Simply said: video helps to sell more.
93% of marketing managers say that video content is a critical part of good results according to Tumplate’s survey.
Our customers have increased social media video content and thus increased social media engagement by more than 200% leading to significant sales growth.
According to research by Wyzowl, 84% of people say they've been convinced to buy a product or service by watching a brand's video.
69% of people say that they would prefer to watch a short video to get information about a new product or service.
In 2022, Cisco reports that streaming online videos and downloads account for 82 percent of total internet traffic.
You Can Create Videos Easily With Tumplate
Producing video content with Tumplate is fun, efficient, and effortless and you have unlimited opportunities to create content that is consistent with your brand. You can use your existing brand assets and just let Tumplate animate them for an easy, inexpensive and fast video content for daily posting.
Test it with a free trial.
